Bilingual Copywriting
American University of Paris
Client: The American University of Paris is a private university located in the 7th arrondissement. Founded in 1962, this prestigious and much sought-after institution draws students from the four corners of the globe. (Website)
Project specifications: I've collaborated with AUP on a range of copywriting projects, notably copywriting articles for their yearly magazine. As part of the university's roll-out of a dedicated graduate student website, the communications department contracted me to help draft the site copy for newly arriving graduate students. All this information had to be rendered in neat, fluid prose that complied with AUP writing guidelines and aligned with the institutional voice and culture of the establishment.
Skills required:
English-language copywriting
Outreach and online interviews with article subjects (faculty, students, alumni)
Understanding and applying client-specific editorial guidelines (style, formatting)
Extensive knowledge of terminology specific to USA higher education and institutional governance in universities
Ubisoft
Client: Ubisoft Entertainment SA is a French video game publisher with numerous development studios across the world. Its boasts a long list of popular video game franchises and titles include Assassin's Creed, Driver, Far Cry, Just Dance, Prince of Persia, Rabbids, Rayman, Tom Clancy's, and Watch Dogs. (Website)
Project Specifications: For this copywriting project, I worked with the company's Creative Content Producer to draft copy for their "Career Spotlight" campaign on social media. The first promotional video featured in-game footage of the company's latest Assassin's Creed: Shadows, and the second Rainbow 6: Siege. As a video-game enthusiast, it was a pleasure to work with a major studio, specifically using content from game franchises that I already know well.
Skills required:
English-language copywriting
Collaboration with project team
Feedback and revision
Knowledge of IT/video game sector and culture
